Pricing too high means no bookings. Pricing too low means you're leaving money on the table — and sometimes attracting the wrong kind of renter. Here's how to get it right.
1. Pricing in isolation
Don't just pick a number that feels right. Search for similar items in your area. What are they charging? Are they getting booked? Use that as your baseline, then differentiate on quality or availability.
2. Ignoring seasonal demand
A kayak listed at the same price in January and July is being mispriced in both directions. Adjust your rates based on demand — weekend vs. weekday, summer vs. winter, local events.
3. Forgetting to account for costs
Your price needs to cover more than you think: wear and tear, cleaning time, any consumables you replace, and WeShare's service fee. Work backwards from what you want to net.
4. Not offering weekly/monthly discounts
Longer bookings mean less admin, fewer turnovers, and more predictable income. Reward them with a discount — typically 10–20% for weekly, 25–35% for monthly.
5. Never revisiting your price
Your first price should be your testing price. Once you have reviews, raise it slightly. If demand drops, adjust. Pricing is a dial, not a decision you make once.